HiPex (Hospital Innovation and Patient Experience Conference), which brought up topics like “patient experience” and “service design” for the first time in Korea in 2014, will return this year as “HiPex 2022.”

The conference, which breathed fresh air from 2014 to 2019, has since been suspended due to Covid-19. However, it will be resumed this year with a new pattern that combines online and offline to share successful examples of patient experience and service design with the medical community.

“Hospital Innovation & Patient Experience Conference 2014” is underway, marking the beginning of HiPex.
“Hospital Innovation & Patient Experience Conference 2014” is underway, marking the beginning of HiPex.

Considering the Covid-19 situation, HiPex 2022 will be held online and offline at Myongji Hospital in Goyang, Gyeonggi Province, from Oct. 26-28. It consists of three lectures, three case studies, four panel discussions, seven workshops, and two special programs, according to the Myongji Medical Foundation which organizes the annual event.

HiPex, which has emphasized the importance of patient experience and service design for the first time in Korea, plans to share know-how on innovation and changes by presenting various innovation examples within the medical community and inviting individuals and organizations who are taking the lead in social and cultural spheres.

Oct. 26: How did CEO Kim succeed in ‘Kogi-ri Makguksu Restaurant’?

On Oct. 26, there will be two case presentations, “How did Inha University Hospital rank first in patient experience evaluation” and “Ask about innovation & answer with culture (Samsung Changwon Hospital’s Blue Diamond Story).” Kim Yun-jeong, CEO of Kogiri Makguksu Restaurant, will deliver a lecture with the title “Sincerity management of Kogiri Makguksu Restaurant: Learning sincerity from a small diner.” Following them will be a panel discussion with the theme of “What can we do for cancer survivors?”

CEO Kim, who will deliver a lecture on the first day, has become famous for her management philosophy, which grew up a small makguksu (buckwheat noodle) diner in the remote countryside, which sold one bowl of noodles a day to a restaurant selling 1,000 bowls daily.

Her book, “Learning sincerity from a small diner,” has become a steady seller in the economy-management corner of bookstores, with her story becoming the talk of the town at executive meetings of large business groups, such as SK and Samsung Electronics.

What CEO Kim thinks is most important for success in the food service business is sincerity management based on “how to focus on customers.” Kim’s philosophy will likely suggest much for the medical community where the methods to treat patients are becoming increasingly important.

In the panel discussion on “what we can do for cancer survivors,” Chung So-youn, a breast cancer specialist at the National Cancer Center, Professor Han Yun-dae of the Colorectal Anal Surgery Department at Severance Hospital, and Professor Park Hye-yun of the Neuropsychiatry Department at Seoul National University Hospital will exchange opinions on the role of medical institutions for cancer survivors, and other issues.

Oct. 27: Why is it so difficult to renovate hospitals?

On Oct. 27, there will be a panel discussion on “This is why hospital renovation is difficult,” following the case presentation by Myongji Hospital with the title of “Medical staff’s burnout and resilience program.” Professor Choi Yon-ho of the Pediatrics and Adolescents at Samsung Medical Center will deliver a lecture with the theme of “Medical professionals’ insights that read patients’ minds.” These will be followed by a lecture by Professor Lee Sun-young at the Public Treatment Center of Seoul National University Hospital, titled, “What do patients experience at home?”

In the panel discussion on the reasons for difficulties in renovating hospitals, CEO Kim Jae-hak of BeauBrain, former director of the Innovation Design Center at Asan Medical Center, Professor Kim Hyun-jeong of the Dermatology Department at Sejong Chungnam University Hospital, and Professor Kim Jong-hyuk of the Ob-Gyn Department at Asan Medical Center will have in-depth conversations on why it is difficult to renovate hospitals and why hospital renovation is still necessary, followed by communication with the audience.

On the second day of the conference, four workshop programs will also be ready for HiPex participants to participate in personally.

The first workshop program will allow participants to have an in-depth understanding of Samsung Changwon Hospital’s spontaneous innovation culture on the theme of “Let’s cross the line perversely: Part 1” along with the hospital officials.

The second workshop program will progress with the theme of “Sustainable hospital: Digital Transformation & ESG Part 1) jointly with KPMG Korea. In the third workshop, participants will have time with haheho on the theme of “Why? Why? Why? – patient-oriented service design that seeks answers through questions.”

KPMG Korea, a longtime partner of HiPex, is a company that helps to create customers’ value and success based on rich information and experiences through its specialized organization operation by industry. Haheho is a service design lab, in which various experts provide professional consulting on service design experiences to improve service experiences at businesses, public agencies, and hospitals.

In the fourth workshop program, participants will have a question-and-answer session with Lee Wang-jun, chairman of Myongji Medical Foundation, the conference organizer, on Lee’s philosophy on patient experience and service design.

Oct. 28: New patient experience as envisioned by Kakao

On Oct. 28, there will be two panel discussions – “digital health and patient experience” and “Here’s an example of our hospital’s innovation.”

In the panel discussion on “digital health and patient experience,” Kakao Healthcare CEO Hwang Hui and Director Kim Jun-hwan will introduce hyper-personalized health management services patient-oriented healthcare, and digital healthcare patient experience cases at home and abroad. Professor Shin Jae-yong of the Prevention Medicine Department at Yonsei University College of Medicine will share patient cases related to Seamless DTx.

In the “Here’s an example of our hospital’s innovation,” Ilsan Hospital will make a presentation with the title “Hospital exclusively dedicated to Covid-19: two general hospitals under one roof – from agility to resilience.” Kyung Hee Medical Center will present its case on the theme of reinvigorating internal and external communication by utilizing characters.” Bora Eye Hospital will present an example of the theme of postoperative self-management service design activity for diabetic retinopathy surgical patients.

In addition, as a special program, Lee So-youn, director of the Art Healing Center at Myongji Hospital will deliver a lecture on the theme of “Art therapy in the non-contact era.” Also, a lecture has been prepared with the title “After a vocalist got vocal cancer,” joined by Professor Shim Doo-seok of Mokpo University College of Music and Professor Lee Chang-geol of the Radiation Oncology Department at Severance Hospital.

Following the second day, “Let’s cross the line perversely, Part 2,” “Sustainable hospital: digital transformation & ESG Part 2” will be held. Park Jae-young, executive editor of The Korean Doctors’ Weekly, will deliver a lecture with the title “Live daily life like a traveler, live your life in a tourist mode.”

“HiPex 2022” is receiving pre-registration on its website. The participation fee is 200,000 won ($143) online and 400,000 won offline. For online, workshops are excluded and only one device is available per ID.

Offline participants will receive a collection of materials, lunch, welcome reception, souvenirs, and parking assistance. Group registration is only available for offline participation.

 

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