Sanofi-Aventis Korea said Tuesday that it would launch a corporate social responsibility program called the “Green Santa Campaign” in collaboration with the BeautifulStore Foundation and EBS Child Care School.

The campaign will focus on improving the awareness of children with chronic and rare incurable diseases, suggest on how to raise self-esteem for children who are hurt by prejudice against diseases, and how the society should look at and embrace these children, company officials said.

This is the logo of the “Green Santa Campaign logo.”

Under the slogan “Pain is no difference, but the difference can be a pain,” the Green Santa Campaign is composed of card news about prejudice and misunderstandings about patients. It also comprises an offline lecture and pre-registration event on the topic of raising a child who understands other friends, and a short film about children with a chronic illness called “Long-tail Chae Hee,” which will be broadcasted on EBS Childcare School's Facebook page for two weeks.

"As medical technology develops, we are conquering one disease after another, but the public understanding of patients remains insufficient," a Sanofi사노피 official said. "Especially for sick children, more social attention is needed so that they can grow into healthy adults, physically and mentally."

Another participant agreed. “I hope it will deliver a meaningful message to more and more people through video content and social networking,” said Lee Jong-wook이종욱, executive director of the BeautifulStore Foundation.

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