Merz Aesthetics holds 'Confidence To Be' festival

Merz Aesthetics said it recently held the "Confidence To Be" festival at COEX, Seoul, on May 13.

According to the company, the festival was designed to directly communicate the meaning of Merz's global "Confidence To Be" campaign to Korean consumers, offering them the opportunity to experience a variety of programs to help them discover their own confidence and support them in their journey to discover their own beauty.

"Ultimately, the festival aimed to deliver the true meaning of Merz's mission, 'Look Better, Feel Better, Live Better' in a practical way," the company said.

Based on the four themes -- Look Better Activity, Feel Better Experience, Live Better Lecture, and Artist Performance – and consisted of a variety of programs participated by more than 20,000 consumers.

The festival also featured a meaningful donation event, with Merz donating proceeds from drinks sold at the festival to charity.

"With our mission to 'Look Better, Feel Better, Live Better,' we are committed to empowering everyone to break free from uniform beauty standards and pursue their most authentic beauty with confidence," Merz Aesthetics Korea CEO Yoo Soo-yeon. "We are thrilled to be able to share our values and mission directly with consumers at this festival."

As a global aesthetics leader, Merz will continue its efforts to foster a healthy aesthetic culture and will explore other opportunities to reach out to consumers in the future, she added.