MSD Korea has joined hands with Seventeen, a Korean idol group, to raise awareness of the importance of HPV (human papillomavirus) prevention.

The company said Thursday that it has selected global influencer Seventeen as the ambassador for its HPV prevention campaign.

The company produced a TV campaign video to raise awareness of the importance of HPV prevention worldwide and released it on Monday. It has since provided the video through various media, including YouTube, Instagram, digital and outdoor channels.

Under the slogan "Change the Future, Change the World," the HPV prevention campaign conveys the message, "We don't know the future, but we can change it through HPV prevention.

The campaign comprises four videos, each featuring Seventeen and its three sub-units -- vocal, performance, and hip-hop teams -- delivering HPV prevention messages in different ways.

In the campaign's signature pose, Seventeen appears in the video with hands forming the letter “W,” the combination of V from “prevent” and “We,” emphasizing the message of preventing HPV to build a healthy future with the correct information about HPV.

"We see this as a valuable opportunity to be a global ambassador for the HPV prevention campaign to improve public health," Seventeen said.

"Worldwide, one person develops HPV-related cancer every minute, and 70 percent of the adult population experience at least one HPV infection in their lifetime. So it is important for men and women to know about and prevent HPV," said Cho Jae-yong Cho, executive director of the vaccines business unit at MSD Korea. "Through the HPV prevention campaign, we hope that more people will recognize the importance of preventing HPV-related diseases and cancers and take action to prevent them."