Kakao Healthcare said Tuesday that it has signed a business agreement with healthcare startup Brave Company to develop and spread exercise content for proper blood sugar management.

Through the agreement, Kakao Healthcare's medical experts and Brave Company's exercise experts will jointly plan and develop various user-customized blood sugar management and health-related exercise content. They will publish the content on various platforms, including Kakao Healthcare's PASTA, so anyone can easily access and utilize them.

Brave Company will share content on its various healthcare platforms and collaborate with health-related creators to make its content more accessible to users.

Brave Company is a four-year-old startup leading the online and offline wellness space. It operates Hity, a health-related vertical online commerce platform, and Brave Fitness, an offline fitness business.

"Through this collaboration, we expect to provide various exercise contents that are easy and fun to access for pasta users," Kakao Healthcare CEO Hwang Hee said. "We will develop various campaigns through collaboration between the two companies."

Brave Company CEO Kim Jin-heung said, "Through collaboration with Kakao Healthcare, we will promote public health by providing useful content for blood sugar management. Furthermore, we will provide a more scientific and systematic healthcare experience for Brave Company's platform members.”