Hugel releases ‘Wellage-Bread Barber Shop’ collaboration set

Hugel said Friday that it is launching a collaborative limited-edition set that combines its clinical derma cosmetics brand Wellage and the popular TV animation Bread Barber Shop. From Feb. 1 to 14, it will be sold exclusively at Musinsa for pre-order and at a special discounted price.

Bread Barber Shop is a Korean animation with a witty and solid storyline set in a barbershop. It features a variety of characters and is popular among all age groups, from young children to the MZ generation.

The Wellage-Bread Barber Shop collaboration limited edition set comprises Real Hyaluronic Blue 100 Ampoule 100ml, Refill 75ml, and Sticker. The refill package design is in the shape of Wilk White, one of the main characters of Bread Barber Shop, and the stickers included can be used to decorate it in a fun way.

Wellage Real Hyaluronic Blue 100 Ampoule is a product that combines nine layers of ultra-low to high molecules, including Real HA, a highly pure hyaluronic acid component that filters out impurities through tertiary purification.

“We believe that the collaboration with Bread Barber Shop, which many people of all ages love, is an opportunity to introduce Wellage's representative product, Real Hyaluronic Blue 100 Ampoule, more familiarly,” a Hugel official said. “We will continue to conduct various collaborations and marketing activities to increase consumer communication points.”