LG H&H brand ‘THE WHOO’ launches high-color anti-aging lip balm

LG H&H on Friday released an anti-aging lip product under its luxury skincare brand “THE WHOO” that combines vibrant color with intensive care for aging lips.

The newly launched THE WHOO Essential Lip Glow Balm is a high-pigment lip balm that not only provides vivid color but also delivers anti-aging skincare benefits.

Developed with The Whoo’s advanced skincare technology, the product is officially registered as a functional cosmetic for wrinkle improvement and aims to deeply hydrate and rejuvenate the delicate lip area.

At the core of the formula is the Royal Oil Complex, a proprietary blend of eight plant-based oils—including camellia, apricot kernel, and cottonseed oils. This complex forms a protective barrier on the lips to lock in moisture while delivering nutrients, leaving lips soft, smooth, and healthy-looking.

In clinical trials, the Essential Lip Glow Balm showed a 33.7 percent reduction in lip wrinkles after two weeks of use. The moisturizing effect was also found to last for up to 30 hours, providing long-lasting hydration.

The company stressed that the balm stands out not only for its functional benefits but also for its makeup performance.

“With just a single application, users can achieve a natural yet vivid lip color,” it said. “The product is available in eight shades, each inspired by flowers from Korea’s royal heritage.”

The color range is categorized by seasonal palettes and personal tones—both cool and warm—to suit a wide range of skin tones and age groups, it added.

In addition, the product features the brand’s iconic lotus blossom motif, reimagined with a functional design that allows users to attach a key ring, combining elegance with portability.

“Essential Lip Glow Balm helps soothe and smooth lips that are easily irritated and prone to dryness,” a brand official for THE WHOO said. “Beyond anti-aging care, it delivers a striking glassy shine with just one swipe, making it a must-have item for youthful, radiant lips.”

The official retail price of the Essential Lip Glow Balm is listed as 45,000 won ($31.27). However, online retailers are offering the product at discounted prices ranging from 38,250 won to 42,750 won, depending on the platform. The exact pricing information could not be confirmed, as LG H&H’s PR team was unavailable for comment.