APR’s flagship skincare brand, Medicube, is set to enter more than 1,400 Ulta Beauty stores across the United States this August, the Seoul-based company said Monday, marking a significant retail expansion for the Korean beauty brand.

The company said it signed a supply agreement with Ulta at the end of April to place 22 products across Ulta’s e-commerce and brick-and-mortar channels. The lineup includes both Medicube’s skincare products and its AGE-R beauty devices, such as the Booster Pro -- which, according to APR, has sold more than one million units globally -- and the smaller Booster Pro Mini. Initial shipments are currently being prepared for delivery.

Ulta Beauty, a major U.S. beauty retailer with more than 1,400 locations, generated $11.3 billion in revenue last year and stocks approximately 30,000 products from over 600 brands. 

According to APR, the Ulta launch will make Medicube products available at all store locations from the outset -- an approach the company characterized as unusual, noting that Ulta typically begins by stocking new brands online before selectively expanding to physical stores based on sales performance.

The Ulta product lineup includes popular Medicube skincare items such as Zero Pore Pads, Collagen Jelly Cream, and Deep Vita-C Capsule Cream, as well as products from the company’s newer PDRN-based skincare range. APR said the assortment also reflects U.S. consumer preferences, particularly for the AGE-R devices.

The company added it is “reportedly” in discussions with Ulta to install dedicated display sections for its beauty devices, which it said have gained attention on social media platforms among younger consumers.

The deal follows several high-profile marketing efforts by APR in the United States, including a digital billboard in Times Square, a pop-up store in Los Angeles earlier this year, and a booth presence at CES 2025 in Las Vegas.