Amorepacific has unveiled its latest research breakthroughs in artificial intelligence (AI) and skin science at the 35th International Federation of Societies of Cosmetic Chemists (IFSCC) Congress 2025, held in Cannes, France, from Monday to Thursday, under the theme “The Future is Science.”

Amorepacific researcher Goh Myeong-jin delivers an oral presentation on a generative AI-based pipeline architecture for advanced virtual makeup at the 35th IFSCC Congress 2025 in Cannes, France, Monday. (Credit: Amorepacific)
Amorepacific researcher Goh Myeong-jin delivers an oral presentation on a generative AI-based pipeline architecture for advanced virtual makeup at the 35th IFSCC Congress 2025 in Cannes, France, Monday. (Credit: Amorepacific)

The IFSCC, founded in 1959, is the world’s largest gathering of cosmetic scientists, promoting global collaboration and the exchange of cutting-edge research. At this year’s event, Amorepacific presented two oral sessions and five poster studies, highlighting progress in bio-aging research and AI-powered beauty innovations.

One of the most notable presentations given my Amorepacific came from researcher Goh Myeong-jin, who introduced a generative AI-based pipeline architecture for advanced virtual makeup.

Developed in collaboration with KAIST, the system applies makeup-specific generative AI and image synthesis techniques to analyze facial features and recommend personalized makeup looks based on trend data. The technology allows users to virtually experience realistic styles and shades before applying them in real life.

Researcher Ko Eun-bi presented results from a clinical study applying an AI skin prediction algorithm to personalized skincare services.

Conducted at Amorepacific’s City Lab, the project combined the company’s predictive AI with tailored skincare programs, demonstrating measurable improvements in customers’ skin conditions. The work builds on Amorepacific’s 2022 IFSCC London presentation of a “future skin prediction algorithm” and validates its effectiveness in real-world clinical settings.

In a poster session, researcher Myoung Kil-sun shared findings from an integrated analysis of age-related microbiome and metabolites in Korean women’s skin.

The study revealed that microbiome compositions across different ages do not divide into two groups, as previously assumed, but into three distinct clusters, offering a new perspective on skin aging research.

Amorepacific R&I Unit Head Suh Byung-fhy emphasized the company’s long-term vision, saying, “Amorepacific is moving forward with its Ageless and AI First strategies toward our 2035 vision.”

By embedding AI into every aspect of research and development, the company aims to expand the boundaries of skin science and set new standards for future beauty innovation, Suh added.

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