Amorepacific’s global skincare brand Mamonde has officially entered the European market by partnering with Lyko, the largest beauty retailer in Northern Europe, on Sept. 27. The move marks a significant milestone in strengthening Mamonde’s global presence as a leading K-beauty brand.

Lyko, headquartered in Sweden, is a top Nordic beauty distributor that combines digital platforms with offline stores under an omnichannel strategy. It has established itself as a go-to beauty destination for Gen Z consumers in Scandinavia.

Through the partnership, Mamonde will launch 11 of its key products, including the Flora Glow Rose Liquid Mask and Amazing Deep Mint Cleansing Balm, across 33 offline stores in Sweden, Norway, and Finland.

In addition, the brand will be introduced online in five other countries -- Denmark, Germany, the Netherlands, Poland, and Austria. This marks the first time in Lyko’s history that a brand has debuted simultaneously across eight countries.

Among the lineup, the Flora Glow Rose Liquid Mask, Mamonde’s best-selling item, stands out as the centerpiece of the launch. Developed with the brand’s signature “Hyper Flora™” technology, the product addresses Gen Z skincare needs by leveraging the benefits of flowers, positioning itself as a core item to deliver the distinct appeal of K-beauty to European consumers.

“We believe Lyko is the ideal partner for Mamonde’s entry into the European market. This collaboration will be a key step in realizing our vision of becoming the starting point of beauty,” Lyko CEO Rickard Lyko said.

An Amorepacific spokesperson also said. “This debut represents the first step for Mamonde to establish itself as a global skincare brand.”

The company plans to rapidly expand into major European markets, including the U.K., Italy, Poland, and the Czech Republic, to accelerate its global beauty strategy, he added.

Ahead of the official launch, Mamonde hosted a promotional event on Sept. 24 at Lyko’s flagship store in Stockholm, inviting local influencers and beauty professionals. Featuring product trials and brand storytelling, the event quickly spread across social media, generating strong anticipation ahead of the rollout.