Hera launches Reflection Skin Glow Foundation with new brand ambassador Felix

Amorepacific’s contemporary Seoul beauty brand Hera has unveiled its latest product, the Reflection Skin Glow Foundation, designed to deliver radiant, healthy-looking skin with improved hydration and a luminous finish.

The new foundation is formulated with nano-hyaluronic acid of varying sizes, helping the skin retain moisture while creating a transparent, glowing complexion.

Clinical testing showed that skin radiance increased by 51 percent and hydration by 34 percent immediately after use. The product also addresses common consumer concerns by minimizing darkening and preventing clogging in pores and fine lines. Hera stressed it achieved this by delicately blending serum and foundation particles to ensure a smooth, even application without creasing.

The foundation comes in eight refined shades developed to harmonize naturally with any skin tone. Based on a study of more than 30,000 skin tones, the colors are designed to maintain brightness without dullness, offering a luxurious finish tailored for diverse complexions.

Alongside the launch, Hera introduced its new global ambassador, Felix of Stray Kids, through the Reflection Campaign.

The campaign video, released across Hera’s official social media channels as well as in Thailand and Japan, marks Felix’s first official activity with the brand. Hera said the campaign embodies the brand’s vision of beauty, highlighting elegance, freedom, and the clear, luminous skin expression at the core of the Reflection line.

The Reflection Skin Glow Foundation debuted through a special pre-launch event on Naver Brand Store on Monday, and will be available from Sept. 1 at Hera counters in department stores nationwide as well as the brand’s official online mall.

The product is available at a price tag of 70,700 won ($52) on Hera’s official Naver Brand Store.